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Oct 28, 2015
Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. She talks about how in order to succeed in today's world you need to have some sort of brand or things you are good at in order to get above the noise. She also consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
In this episode we talk about her crazy podcast interview schedule having been on about 160 podcasts in the last 9 months. She talks about how she got into this field through the field of politics and a nonprofit. We then talk about a story from Reinventing You who was let go from his passion job as a Rail trail advocate (bike and hiking trails on old railroad tracks). After being laid off he was able to use his creative side by opening a bed and breakfast next to a rail trail and becoming the place to stay for those loving rail trails. Then he got his real estate license and became the rail trail real estate agent. She then talks about how interests and other elements in your background can be brought together in order to make wonderful new things which have never been done before. Finally she talks about how travel can help you 'speak different languages' as well manage different social settings.